Design for one of Europe’s most storied hotels

Breidenbacher Hof Düsseldorf

Breidenbacher Hof in Düsseldorf is one of Europe’s most renowned hotels with a history dating back to the 19th century. We created a contemporary brand identity that brings together digital and physical touchpoints. This includes the website, print materials, a logo redesign and packaging.

Logo redesign with respect for tradition

We refined the existing logo to maintain the hotel’s historic character and sense of prestige while giving it a more precise and consistent look across digital and print applications.

A distinctive branding with character

The visual identity of Breidenbacher Hof follows clear design principles. Portraits are shown exclusively in black and white, creating a calm and timeless tone throughout the communication. The typography is classic and elegant, supporting the hotel’s overall appearance. Matching collaterals carry the design consistently across various applications.

Brand experience to go

We designed packaging and merchandise for Breidenbacher Hof that translate the brand identity into high-quality physical products. Materials, typography and color palette follow the overall design and ensure a cohesive experience across all guest-facing moments.

Digital design with intent

At the core of our website concept was the question: how can the restraint and elegance of Breidenbacher Hof be translated into a digital experience? Our approach: generous spacing, deliberate reduction and a clear visual system that guides without overwhelming. The result is a stage where content takes the lead.