Digital brand experience for an exclusive private retreat

Colors, shapes, and materials of the resort set the tone: turquoise like the ocean, sandy hues like the beach, and graphic elements inspired by architecture and vegetation.
Our goal was to translate Xanadu’s atmosphere into a calm, clear, and refined digital experience.

The brand lives beyond the screen. Business cards were printed on uncoated paper and refined with a silver foil stamp, a tactile statement of quality and elegance. A consistent brand experience, from first digital contact to the personal welcome on site.

The website for Xanadu Villas was shaped through a holistic design process, inspired by the resort’s architecture, light, and atmosphere. A palette of warm sand and deep blue-green reflects Zanzibar’s natural beauty and the brand’s refined character. Organic shapes, elegant typography, and open space evoke calm and clarity. From moodboards to final launch, every element was designed to feel like Xanadu: timeless, intuitive, and distinctly luxurious.

To elevate the user experience, we created and implemented a custom illustrated map of the Xanadu Villas property. Unlike standard aerial photography, this handcrafted map combines charm and clarity helping guests explore the resort visually and intuitively. Fully interactive and optimized for mobile, it becomes both a navigational tool and a visual centerpiece of the website.

To express the unique spirit of Xanadu Villas, we created photo and video content that brings the resort to life. From cinematic drone footage and detailed interior shots to authentic moments with models, each scene was crafted to reflect the elegance and setting of the resort. The result is a high-quality content pool that conveys the atmosphere and identity of Xanadu across web, print and on site.

Our drone production delivers more than just impressive images – it is a strategic tool for showcasing the architecture and location of Xanadu Villas. With precisely planned flight paths, coordinated lighting and stabilised shots, we present the complex from perspectives that optimally convey the sense of space and integration into the surroundings. These images are incorporated into marketing materials, social media campaigns and press relations to create a consistent and strong brand image.

We created a visual presence for Xanadu Villas on social media that translates the resort’s atmosphere into a digital format. Carefully selected imagery and motion content highlight special moments and key features in a way that feels personal, refined and true to the brand. The result is a coherent and inspiring presence across platforms.

We produced a custom 360° tour for Xanadu Villas and integrated it into the digital brand experience. Featuring selected areas of the resort, the tour adds an interactive layer to the website and offers guests an authentic preview before arrival.

We produced a documentary video for Xanadu Villas that showcases the architecture, landscape and brand identity in stunning images. From concept development to post-production, we created a cinematic portrait that brings the uniqueness of the resort to life and is used specifically for marketing purposes.