Digital campaigns. Powerful images. Real experience.
Kenya Tourism Board
As part of the Kenya Tourism Board campaign, we joined a curated tour through several national parks with cameras, concepts, and content ideas in tow. The goal was to produce visual material for international online marketing that is emotional, authentic, and far-reaching. The result: social media stories, campaign videos, short clips, drone footage, and photography that capture Kenya in all its contrasts, wild, vibrant, and full of surprises.
The Project Goal
One journey. One country. Countless stories, captured for an international audience.
The content we created forms the foundation of a digital advertising campaign designed to reach potential travelers where they plan their next trip: online.
Seven Days of Light, Motion, and Connection
In just one week, we traveled through different regions of Kenya, from the first light over the savannah to quiet moments by the campfire. Whether at eye level with elephants or high above with a drone, the photo and video material tells stories of nature, movement, encounters, hospitality, and culture. Much of the footage was directly transformed into short videos, header clips, and snackable social content, dynamically edited, on-brand, and tailored for maximum relevance.
Content Meets Campaign
Alongside professional production, we implemented a targeted influencer strategy. Selected creators joined the journey, produced their own content on-site, and linked directly to the booking page of the tour. This parallel approach created an authentic social media presence that generated not only attention but direct demand.
Performance Marketing with Precision
We developed a data-driven media strategy focused on combining strong storytelling with smart distribution. The content will be published in various formats such as video, carousel, story, and display.
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